About

IEX

Immersive Experiences is an investment fund formed to launch and operate flagship entertainment and leisure-based concepts within the GCC and broader MENA region.

Immersive Experiences focuses on distinct, fresh, innovative concepts capable of engaging audiences effectively through rich and stimulating experiences. Seeking proverbial ‘hidden gems’ from around the world, Immersive Experiences selects concepts that have a strong forecasted appeal across the region.

IEX

Immersive Experiences is an investment fund formed to launch and operate flagship entertainment and leisure-based concepts within the GCC and broader MENA region.

Immersive Experiences focuses on distinct, fresh, innovative concepts capable of engaging audiences effectively through rich and stimulating experiences. Seeking proverbial ‘hidden gems’ from around the world, Immersive Experiences selects concepts that have a strong forecasted appeal across the region.

What We Do

Immersive Experiences was formed to launch fresh concepts that cater to a wide demographic and reshape stereotypical entertainment options.

Our Vision

To use our experience and depth of knowledge in the target sector to engineer our portfolio companies to dynamically adapt to today’s ever changing environment resulting in superior investment performance.

Our Mission

To invest in innovative concepts that redefine the industry and enrich the communities in which they operate.

investment fund

The Fund is uniquely positioned to capitalize on the investment opportunity presented by the current market by focusing on the intrinsic value growth of the assets and generating a high amount of cash flow. We seek to create value through significant earnings growth and cash generation.

Building on Dubai’s booming tourism and retail industries, Immersive Experiences’ mandate is to launch fresh concepts that cater to a wide demographic and reshape stereotypical entertainment options, offering a mix of its own proprietary concepts, in addition to franchised and licensed concepts from around the world.

To overcome the region’s lack of quality indoor and outdoor entertainment concepts that cater to both kids and adults, Immersive Experiences intends to elevate the level of entertainment and leisure by crafting multi-sensory, realistic and engaging experiences that cannot be forgotten.

THE MANAGEMENT TEAM